The media plays a central role in our world. It affects society at all levels, from economics, politics, community, culture and individual.
In this course you will analyse the media and its role in everyday life. You will develop your analytical and critical skills through looking at various examples of texts from newspapers, TV, film, radio or the internet. And, you will improve your creative and expressive skills when you learn to create your own media content.
The skills you learn in this course are useful in many career areas. This includes writing, the performing arts, journalism and publishing.
Career Pathways
To see what career areas this subject could lead to and the routes to get there, download and view these career pathways:
The school or college will decide on the entry requirements for the course. You would normally have achieved:
This course aims to help you improve your critical and creative skills through analysing and creating media content. You will learn to look critically at examples of different media like film trailers, websites, radio or posters. And, you will get to know key concepts of media, such as language, representation, narrative, audience and categories. Learning to create media content is a big part of this course, where you might use camerawork or desktop publishing skills. You will learn to appreciate the opportunities and challenges going on in the media industry.
The course has two compulsory units, plus an added value unit that assesses your practical skills.
Analysing Media Content (9 SCQF credit points)
In this unit you will:
Creating Media Content (9 SCQF credit points)
In this unit you will:
Added Value Unit: Media Assignment (6 SCQF credit points)
In this unit you will:
Your teacher or tutor will assess your work on a regular basis throughout the course. Items of work might include:
You must pass both units to gain the course qualification.
If you complete the course successfully, it may lead to:
Further study, training or employment in: