Communications and Media

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If you are interested in a job where you get the chance to think creatively, and influence how other people think or act, then working in the communications and media industry is the place to be.

We all watch TV, including the adverts, and are targeted by marketing campaigns. We read books and newspapers. We very often take on board the attitudes promoted by people who work in this industry. We want to have the products they advertise.

What areas can I work in?

There are many different types of careers to choose from in this sector, including: advertising, marketing and public relations (PR); journalism; media and broadcasting; and publishing and writing.

What kind of companies can I work for?

For some careers such as TV or journalism, you would work for a specific type of company, but in areas such as PR and marketing you could be working for a company in any type of industry.

Possible employers include:

What’s the job market like?

Entry is very competitive for jobs in all of these sectors, so you will need determination and persistence to get into many careers. Short term contracts and freelance work are common, except in marketing and printing.

Around 153,000 people working in advertising in the UK, with more than half based in London and around 3% of the workforce being in Scotland. This equates to more than 5,000 people, working across 670 companies.

There are around 1,100 writing and publishing companies in Scotland employing some 9,500 employees. There has been a decline in editors, journalists and sports writers and significant technical skills gaps. However the rise in digital publishing has opened up opportunities for web content creators, web copywriters, content managers and those who can keep up to date with technology.

The UK publishing industry had a record breaking year in 2017, with income up 5%. The UK continues to be the number one exporter of books in the world with export income rising by 8% in 2017.

Most of the UK screen industries continue to demonstrate a growth. This is putting pressure on the industry to upskill and expand workforce. The most difficult roles to fill are in production as well as technical roles such as FX artists and animators.

Facts and figures

Want to find out more?

ScreenSkills is the industry-led skills charity for the screen industries. Find out more about various careers by visiting their website

The BBC have a great careers section with information about getting into the industry via work experience, trainee schemes and apprenticeships. Check out the site at


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Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing