Communications and Media

Career Area Image

If you are interested in a job where you get the chance to think creatively, and influence how other people think or act, then working in the communications and media industry is the place to be.

We all watch TV, including the adverts, and are targeted by marketing campaigns. We read books and newspapers. We very often take on board the attitudes promoted by people who work in this industry. We want to have the products they advertise.

What areas can I work in?

There are many different types of careers to choose from in this sector, including: advertising, marketing and public relations (PR); journalism and writing; media and broadcasting; and publishing.

What kind of companies can I work for?

For some careers such as TV or journalism, you would work for a specific type of company, but in areas such as PR and marketing you could be working for a company in any type of industry.

Possible employers include:

What’s the job market like?

Entry is very competitive for jobs in all of these sectors, so you will need determination and persistence to get a job for many careers. Short term contracts and freelance work are common, except in marketing and printing.

Many media jobs are widely spread around the UK, with the highest concentration in London, but the film and video industry is still significant in Scotland. At the end of 2016, there were around 360 film and video companies operating, employing around 2,800 people. Scotland's film industry has seen a period of growth, with film and TV producers spending almost £53 million shooting in Scotland, which is a £7 million increase on 2014.

Current skills shortages in film sector include creative development, audio and business management, with one of the future skills gaps identified as the ability to develop content for multiple platforms.

There are around 153,000 people working in advertising, with more than half based in London and around 3% of the workforce being in Scotland. This equates to more than 5,000 people, working across 670 companies.

Around 9,500 people work in writing and publishing in Scotland, which is about 12% of the creative industries workforce. There has been a decline in editors, journalists and sports writers, but the rise in digital publishing has opened up opportunities for web content creators, web copywriters, content managers and those who can keep up to date with technology.

Facts and figures

Want to find out more?

Creative Skillset is the Sector Skills Council for the UK's screen-based creative industries and they also provide information on working in publishing, advertising and marketing communications and radio. You can visit the Creative Skillset website for more information.

The BBC website has a great careers section on their website with information about getting into the industry via work experience, trainee schemes and apprenticeships.


Was this article useful?
Please help us improve Planit by rating this article.

Career Sectors

Advertising, Marketing and PR

Journalism and Writing

Media and Broadcasting