Advertising Copywriter

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An advertising copywriter writes the slogans, straplines and other words (copy) for adverts which appear on radio and television, digital channels or in posters and brochures.

The Work

As an advertising copywriter you would usually work on more than one project at a time. You could be:


The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries are between £20,000 and £25,000 a year for a junior copywriter. With experience, salaries can rise to around £45,000 a year. Senior copywriters can earn up to £80,000 a year and creative directors who have won campaign awards can earn up to £120,000 a year.


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Getting In

Most Scottish agencies are in Glasgow or Edinburgh, but it's likely that you will move around for work.

What Does it Take?

You should have:

You also need:


Getting On

More Information

The organisation D&AD runs an annual award competition, New Blood. There are many creative categories in which to enter, including copywriting. Working individually or in a team, you complete a piece of work according to a real-life brief, which is then judged by the company representatives and an international panel of top creative experts. It is open to anyone in full or part time education, or anyone over the age of 18 who is not currently employed (or within the last 6 months) in a creative role. Visit their website for more details.


Courtesy of Creative Choices


The following organisations may be able to provide further information.

Tel: 020 7840 1111
Twitter: @dandad

D&AD is an educational charity promoting good design and advertising.

Institute of Practitioners in Advertising
Tel: 0131 555 7588
Twitter: @The_IPA

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