Planit


Advertising Copywriter

Job Profile Image

An advertising copywriter writes the slogans, straplines and other words (copy) for adverts which appear on radio and television, digital channels or in posters and brochures.

The Work

As an advertising copywriter you would usually work on more than one project at a time. You could be:

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries are between £20,000 and £25,000 a year for a junior copywriter. With experience, salaries can rise to around £45,000 a year. Senior copywriters can earn up to £80,000 a year and creative directors who have won campaign awards can earn up to £120,000 a year.

Conditions

Workforce Employment Status

LMI data powered by LMI for All

Useful Subjects

Getting In

Most Scottish agencies are in Glasgow or Edinburgh, but it's likely that you will move around for work.

Workforce Education Levels (UK)

LMI data powered by Lightcast

Job Outlook Scotland

Employment

LMI data powered by Lightcast

Job Outlook Scotland and UK

  Scotland
2024
13428
1.1 %
RISE
2029
13574
  United Kingdom
2024
240897
3.5 %
RISE
2029
249214

LMI data powered by Lightcast

What Does it Take?

You should have:

You also need:

Training

Getting On

More Information

The organisation D&AD runs an annual award competition, New Blood. There are many creative categories in which to enter, including copywriting. Working individually or in a team, you complete a piece of work according to a real-life brief, which is then judged by the company representatives and an international panel of top creative experts. It is open to anyone in full or part time education, or anyone over the age of 18 who is not currently employed (or within the last 6 months) in a creative role. Visit their website for more details.

Video

Courtesy of Creative Choices

Contacts

The following organisations may be able to provide further information.

D&AD
Tel: 020 7840 1111
E-mail: contact@dandad.org
Website: http://www.dandad.org/
Twitter: @dandad
Facebook: https://www.facebook.com/DandADuk

D&AD is an educational charity promoting good design and advertising.

Institute of Practitioners in Advertising
Tel: 0131 555 7588
Website: http://www.ipa.co.uk/
Twitter: @The_IPA
Facebook: https://www.facebook.com/theipa

Was this article useful?
Please help us improve Planit by rating this article.