Digital Marketer

Job Profile Image

Digital marketers develop strategies and campaigns to promote brands, products and services using a range of social media and digital channels. They work for an in-house marketing department or for a marketing agency dealing with external clients.

The Work

You could be:


The figures below are only a guide. Pay rates vary widely, depending on:

The starting salary for digital marketers is in the range of £18,000 to £22,000 a year. With experience, this can rise to £30,000 a year and salaries for senior positions can be up to around £45,000 a year, sometimes more.

If you work freelance, your income will vary, depending on the contracts you get.


Workforce Employment Status

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Getting In

There are jobs in almost all sectors, including retail, IT, education, the media, central and local government, the marketing and communications industry, and hospitality and tourism. Jobs are advertised in the press and on the internet.

What Does it Take?

You need to have:

You need to be able to:


Getting On


Courtesy of QA


The following organisations may be able to provide further information.

Chartered Institute of Marketing (CIM)
Tel: 01628 427120
Website (2):
Twitter: @CIM_Exchange

Institute of Data and Marketing (IDM)
Tel: 020 8614 0255
Twitter: @theidm

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