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Market Research Executive

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A market research executive has overall responsibility for assessing public opinion on the quality of consumer goods or on matters of interest. Their clients normally include government departments, advertising agencies and private businesses.

The Work

You could be:

Quantitative research gathers and analyses factual data and uses statistics. Qualitative research looks at people's opinions using in-depth interviews and focus groups.

Different topics for market research include:

Consumer attitudes – opinions on price, quality, after sales service and availability of consumer goods. Assessing loyalty to a particular brand. Predicting the future success of new products.

Specialist trends – such as the machinery and raw materials which factories buy in, the medicines which doctors prescribe.

Social trends – public opinion on issues such as unemployment, race and sex discrimination, sources of energy, health and housing.

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries for market research executives are around £20,000 to £25,000 a year. Market research executives with experience can earn over £35,000 a year. Senior managers can earn over £50,000 a year or more.

Conditions

Workforce Employment Status

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Getting In

There are also jobs with local government, with the Scottish Government, and in the market research departments of commercial firms, such as pharmaceutical and retail.

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

Unemployment

Percentage of workforce registered as unemployed (Scotland)

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Job Outlook Scotland and UK

  Scotland
2018
11851
1.8 %
RISE
2023
12065
  United Kingdom
2018
201757
2.6 %
RISE
2023
207007

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What Does it Take?

You should have:

You also need:

Training

Getting On

Contacts

The following organisations may be able to provide further information.

Association for Qualitative Research (AQR)
Tel: 01480 407227
E-mail: info@aqr.org.uk
Website: http://www.aqr.org.uk/
Facebook: https://www.facebook.com/theAQR

Economic and Social Research Council
Tel: 01793 413000
Website: http://www.esrc.ac.uk
Twitter: @esrc
Facebook: https://www.facebook.com/theesrc

MRS (The Market Research Society)
Tel: 020 7490 4911
E-mail: info@mrs.org.uk
Website: http://www.mrs.org.uk/
Twitter: @TweetMRS
Facebook: https://www.facebook.com/marketresearchsociety

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