number skills to analyse figures and work within budgets
imagination and creative ideas
strong networking skills.
Training is often on the job with part time study. Some junior managers may spend time in sales or market research to see the whole marketing process.
The Chartered Institute of Marketing (CIM) offers a range of courses: the Foundation Certificate, Professional Certificate, Diploma and Postgraduate Diploma. You can find details on the CIM website.
There are also courses available from the Institute of Direct and Digital Marketing (IDM) for those involved in direct marketing and from the Institute of Promotional Marketing (IPM) for those involved in that area.
Promotion depends on your record of past successes, and normally involves taking responsibility for more campaigns.
Marketing managers often move to get more varied experience of different products and businesses.
You could move to one of the popular areas of Fast Moving Consumer Goods (FMCG) or packaged goods.
With enough experience you could progress to become a marketing director or a general manager.
Alternatively you could set up your own consultancy business.