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SEO Specialist

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SEO (Search Engine Optimisation) specialists develop strategies to increase visitor numbers to websites and to obtain a high ranking in search engine results pages. They decide on the most appropriate techniques and monitor results.

The Work

You could be:

Pay

The figures below are only a guide. Pay rates vary widely, depending on:

The starting salary for SEO specialists is in the range of £18,000 to £22,000 a year. With experience, this can rise to around £35,000 a year and salaries for senior positions can be up to around £40,000 a year, sometimes more.

If you work freelance, your income will vary, depending on the contracts you get.

Conditions

Workforce Employment Status

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Getting In

There are jobs in almost all sectors, including retail, IT, education, the media, central and local government, the marketing and communications industry, and hospitality and tourism. Jobs are advertised in the press and on the internet.

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

Unemployment

Percentage of workforce registered as unemployed (Scotland)

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Job Outlook Scotland and UK

  Scotland
2018
11851
1.8 %
RISE
2023
12065
  United Kingdom
2018
201757
2.6 %
RISE
2023
207007

LMI data powered by EMSI UK

What Does it Take?

You need to have:

You need to be able to:

Training

You can work towards professional qualifications in digital marketing through a number of organisations, including the Chartered Institute of Marketing (CIM), CAM Foundation, the Institute of Direct and Digital Marketing (IDM) and the Institute of Practitioners in Marketing (IPA). See the individual websites for details.

Getting On

Contacts

The following organisations may be able to provide further information.

CAM Foundation
Tel: 01628 427120
E-mail: cam@cim.co.uk
Website: http://www.camfoundation.com/
Twitter: @CAMFoundation
Facebook: http://www.facebook.com/TheCAMFoundation

Chartered Institute of Marketing (CIM)
Tel: 01628 427120
Website: http://www.cim.co.uk/
Website (2): http://www.cim.co.uk/more/get-into-marketing/
Twitter: @CIM_Exchange
Facebook: http://www.facebook.com/TheCIM

Creative Skillset Scotland
Tel: 020 7713 9800
E-mail: info@creativeskillset.org
Website: http://creativeskillset.org/
Twitter: @SkillsetSSC
Facebook: https://www.facebook.com/creativeskillset

Creative Skillset works with the UK’s screen-based creative media industries to develop skills and talent from classroom to boardroom.

Institute of Direct and Digital Marketing (IDM)
Tel: 020 8614 0277
E-mail: ask@theidm.com
Website: http://www.theidm.com
Twitter: @theidm
Facebook: http://www.facebook.com/theidm

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