SEO Specialist

Job Profile Image

SEO (Search Engine Optimisation) specialists develop strategies to increase visitor numbers to websites and to obtain a high ranking in search engine results pages. They decide on the most appropriate techniques and monitor results.

The Work

You could be:


The figures below are only a guide. Pay rates vary widely, depending on:

The starting salary for SEO specialists is in the range of £22,000 to £24,000 a year. With experience, this can rise to around £35,000 a year and salaries for senior positions can be up to around £40,000 a year, sometimes more.

If you work freelance, your income will vary, depending on the contracts you get.


Getting In

There are jobs in almost all sectors, including retail, IT, education, the media, central and local government, the marketing and communications industry, and hospitality and tourism. Jobs are advertised in the press and on the internet.

What Does it Take?

You need to have:

You need to be able to:


You can work towards professional qualifications in digital marketing through a number of organisations, including the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM) and the Institute of Practitioners in Marketing (IPA). See the individual websites for details.

Getting On


Courtesy of Artisan Talent


The following organisations may be able to provide further information.

Chartered Institute of Marketing (CIM)
Tel: 01628 427120
Website (2):
Twitter: @CIM_Exchange

Institute of Data and Marketing (IDM)
Tel: 020 8614 0255
Twitter: @theidm

Was this article useful?
Please help us improve Planit by rating this article.