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Market Research Interviewer

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A market research interviewer asks people their opinion on a range of topics; this could be on the quality or popularity of consumer goods, or on matters of public interest. They collect the answers and pass these on to companies and organisations to use.

The Work

You could be:

Market research topics include:

Consumer attitudes – opinions on price, quality, after sales service and availability of goods and services. Assessing, for example, the popularity of television programmes or loyalty to a particular brand of butter. Predicting the future success of new products.

Specialist trends – such as the machinery and raw materials which factories buy in, or the medicines which doctors choose to prescribe.

Social trends – opinion on issues such as politics, unemployment, crime rates, race and sex discrimination, sources of energy, health and housing.

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting pay ranges from £7.90 an hour, rising with experience to around £11.50 to £13.00 an hour. You may also get a mileage allowance and might be able to earn a performance related bonus.

Conditions

Workforce Employment Status

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Getting In

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

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Job Outlook Scotland

  Scotland
2020
765
1 %
RISE
2025
773

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What Does it Take?

You should have:

You should be:

Training

Getting On

Video

Courtesy of Ipsos MORI

Contacts

The following organisations may be able to provide further information.

Association for Qualitative Research (AQR)
Tel: 01480 407227
E-mail: info@aqr.org.uk
Website: http://www.aqr.org.uk/
Twitter: @AQRUK
Facebook: https://www.facebook.com/theAQR

MRS (The Market Research Society)
Tel: 020 7490 4911
E-mail: info@mrs.org.uk
Website: http://www.mrs.org.uk/
Twitter: @TweetMRS
Facebook: https://www.facebook.com/marketresearchsociety

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