Market Research Interviewer

Job Profile Image

A market research interviewer asks people their opinion on a range of topics; this could be on the quality or popularity of consumer goods, or on matters of public interest. They collect the answers and pass these on to companies and organisations to use.

The Work

You could be:

Market research topics include:

Consumer attitudes – opinions on price, quality, after sales service and availability of goods and services. Assessing, for example, the popularity of television programmes or loyalty to a particular brand of butter. Predicting the future success of new products.

Specialist trends – such as the machinery and raw materials which factories buy in, or the medicines which doctors choose to prescribe.

Social trends – opinion on issues such as politics, unemployment, crime rates, race and sex discrimination, sources of energy, health and housing.


The figures below are only a guide. Actual salaries may vary, depending on:

Starting pay ranges from £8.90 an hour, rising with experience to around £11.50 to £14.00 an hour. You may also get a mileage allowance and might be able to earn a performance related bonus.


Workforce Employment Status

LMI data powered by LMI for All

Getting In

What Does it Take?

You should have:

You should be:


Getting On


Courtesy of Ipsos MORI


The following organisations may be able to provide further information.

Association for Qualitative Research (AQR)
Tel: 01480 407227
Twitter: @AQRUK

Was this article useful?
Please help us improve Planit by rating this article.