A market research interviewer interviews people to carry out opinion surveys on the quality or popularity of consumer goods or on matters of public interest.
You could be:
Market research topics include:
Consumer attitudes – opinions on price, quality, after sales service and availability of goods and services. Assessing, for example, the popularity of television programmes or loyalty to a particular brand of butter. Predicting the future success of new products.
Specialist trends – such as the machinery and raw materials which factories buy in, or the medicines which doctors choose to prescribe.
Social trends – opinion on issues such as politics, unemployment, crime rates, race and sex discrimination, sources of energy, health and housing.
The figures below are only a guide. Actual salaries may vary, depending on:
Starting pay ranges from £7.90 an hour rising with experience to around £11.50 an hour. You may also get a mileage allowance and might be able to earn a performance related bonus.
Workforce Employment Status
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Workforce Education Levels (UK)
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Employment
Unemployment
Percentage of workforce registered as unemployed (Scotland)
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You should have:
You should be:
The following organisations may be able to provide further information.
Association for Qualitative Research (AQR)
Tel: 01480 407227
E-mail:
info@aqr.org.uk
Website:
http://www.aqr.org.uk/
Facebook:
https://www.facebook.com/theAQR
MRS (The Market Research Society)
Tel: 020 7490 4911
E-mail:
info@mrs.org.uk
Website:
http://www.mrs.org.uk/
Twitter:
@TweetMRS
Facebook:
https://www.facebook.com/marketresearchsociety