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Market Research Interviewer

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A market research interviewer interviews people to carry out opinion surveys on the quality or popularity of consumer goods or on matters of public interest.

The Work

You could be:

Market research topics include:

Consumer attitudes – opinions on price, quality, after sales service and availability of goods and services. Assessing, for example, the popularity of television programmes or loyalty to a particular brand of butter. Predicting the future success of new products.

Specialist trends – such as the machinery and raw materials which factories buy in, or the medicines which doctors choose to prescribe.

Social trends – opinion on issues such as politics, unemployment, crime rates, race and sex discrimination, sources of energy, health and housing.

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting pay ranges from £7.90 an hour rising with experience to around £11.50 an hour. You may also get a mileage allowance and might be able to earn a performance related bonus.

Conditions

Workforce Employment Status

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Getting In

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

Unemployment

Percentage of workforce registered as unemployed (Scotland)

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Job Outlook Scotland and UK

  Scotland
2018
723
1.1 %
FALL
2023
715
  United Kingdom
2018
16400
1.2 %
FALL
2023
16202

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What Does it Take?

You should have:

You should be:

Training

Getting On

Contacts

The following organisations may be able to provide further information.

Association for Qualitative Research (AQR)
Tel: 01480 407227
E-mail: info@aqr.org.uk
Website: http://www.aqr.org.uk/
Facebook: https://www.facebook.com/theAQR

MRS (The Market Research Society)
Tel: 020 7490 4911
E-mail: info@mrs.org.uk
Website: http://www.mrs.org.uk/
Twitter: @TweetMRS
Facebook: https://www.facebook.com/marketresearchsociety

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