Advertising Account Planner

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An advertising account planner concentrates on the communication strategy for an advertising campaign and targets the right group of consumers.

The Work

You would normally work on more than one client account at a time. You could be:


The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries for graduates are between £18,000 and £22,000 a year. With experience this can rise to over £35,000 a year. High earners can get £50,000 a year or more. Sometimes there are other bonuses included in the package, such as a company car or private health insurance.


Workforce Employment Status

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Getting In

What Does it Take?

You should be:

You should have:


Getting On



The following organisations may be able to provide further information.

Institute of Practitioners in Advertising
Tel: 0131 555 7588
Twitter: @The_IPA

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