Business Management with Events Management

Abertay University


What are the business challenges presented by shifting markets, ever-changing business models and emerging technologies? Which management skills do you need to deliver a high-level financially and sustainable organisational performance?

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. You will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events across a variety of platforms. With a specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations.

Gain a clear understanding of how complex organisations work by choosing this fascinating degree designed to give your career a head start. You will learn to thrive in today’s fast-paced global economy.

Entry Requirements

2023 entry requirements:
Standard entry: 4 Highers at BBBB including Business Management plus English and Maths or Application of Maths at National 5.

Widening access entry: 3 Highers at BBC including English or another English based subject at B plus English and Maths or Application of Maths at National 5.

For entry to second year, you must have 3 Advanced Highers at BBB including English or another English based subject and Business Management.

Start Date





BA Hons

Study Method

Full time



Course Length

4 years


School of Business, Law and Social Science


Business Management

SCQF Level


Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing