Content

Year 1:
The Events Industry: Context and Operations; Marketing; Managing in the Creative Industries; Industry Experience Portfolio 1 (workplace experience); Service Sector Management; Adventure and Activity Tourism; Digital Media Platforms and Practices.

Year 2:
Brand Management; Corporate Events Management; Advertising Communication; Industry Experience Portfolio 2 (workplace experience); Consumer Behaviour; Tourism Destination Management; Risk, Sponsorship and Fundraising; Sustainable Tourism.

Plus one option from: Sustainable & Ethical Tourism; The Tourism Product: Local or Global.

Year 3:
Public Relations Strategies and Specialisms; Business Ideas and Opportunities; Ethics and the Consumer; Event Impact and Legacy; Live Festival Management; Industry Experience Portfolio 3 (workplace experience); Critical Approaches to Cultural Studies.

Year 4:
Lifestyle Consumption and Experience Economies; The Main Event; Research Methods; Research Project; Business Creativity.

Plus one option from: Consumer Psychology; Future Tourism; Leisure Tourism: Theory and Application.

Entry Requirements

2021 entry requirements
Standard entry: 4 Highers at BBBB
Widening access entry: 3 - 4 Highers at BBC or BCCC including English or an English based subject