Communications and Media

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If you are interested in a job where you get the chance to think creatively, and influence how other people think or act, then working in the communications and media industry is the place to be.

We all watch TV, including the adverts, and are targeted by marketing campaigns. We read books and newspapers. We very often take on board the attitudes promoted by people who work in this industry. We want to have the products they advertise.

What areas can I work in?

There are many different types of careers to choose from in this sector, including: advertising, marketing and public relations (PR); journalism; media and broadcasting; and publishing and writing.

To see the routes to getting into each of these sectors, take a look at our Career Pathway.

What kind of companies can I work for?

For some careers such as TV or journalism, you would work for a specific type of company, but in areas such as PR and marketing you could be working for a company in any type of industry.

Possible employers include:

What’s the job market like?

Entry is very competitive for jobs in all of these sectors, so you will need determination and persistence to get into many careers. Short term contracts and freelance work are common, except in marketing and printing.

According to the latest figures, there were 190,000 people working in the UK advertising and marketing industries, compared to 195,000 in 2018. Despite this fall in numbers, digital advertising still climbs in popularity, with this industry projected to expand over the next 5 years.

The UK publishing industry is the largest exporter of books in the world, reporting an annual turnover of £6.4 billion in 2020 (a 2% increase from 2019). It directly employs 29,000 people and supports more than 70,000 jobs. According to Publishing Scotland, there are over 100 publishing companies in Scotland, mostly based in Glasgow and Edinburgh – some are large firms, and part of global corporations, such as Harper Collins just outside Glasgow, while many others are very small - yet successful - prize winning firms.

In the world of journalism, despite the increasing preference for online and media content, the most recent figures suggest that this profession is not in decline. In 2019 there were 80,200 journalists working in the UK, an increase from 60,000 in 2014. And, aside from journalists, the popularity of online digital content keeps opportunities open for other roles in publishing, such as web content creation, web copywriting and content management.

The UK Film industry saw a decrease in production spend in 2020 of 21% from 2019, with figures at £2.84 billion compared to £3.16 billion in 2018.

Film, video and TV programme post production is predicted to grow in the next 5 years. However, this keeps the pressure on this industry to upskill, with ongoing skills shortages in roles such as directors and editors –  as well as from the creative sector, in roles such as VFX artists and animators.

Facts and figures

Want to find out more?

ScreenSkills is the industry-led skills charity for the screen industries. Find out more about various careers by visiting their website

The BBC have a great careers section with information about getting into the industry via work experience, trainee schemes and apprenticeships. Check out the site at




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Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing