Planit


SEO Specialist

SEO Specialist Image

SEO (Search Engine Optimisation) specialists develop strategies to increase visitor numbers to websites and to obtain a high ranking in search engine results pages. They decide on the most appropriate techniques and monitor results.

The Work

You could be:

Pay

The figures below are only a guide. Pay rates vary widely, depending on:

The starting salary for SEO specialists is in the range of £22,000 to £24,000 a year. With experience, this can rise to around £35,000 a year and salaries for senior positions can be up to around £40,000 a year, sometimes more.

If you work freelance, your income will vary, depending on the contracts you get.

Conditions

Workforce Employment Status

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Getting In

There are jobs in almost all sectors, including retail, IT, education, the media, central and local government, the marketing and communications industry, and hospitality and tourism. Jobs are advertised in the press and on the internet.

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

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Job Outlook Scotland and UK

  Scotland
2022
12526
0.8 %
RISE
2027
12625
  United Kingdom
2022
205965
1.8 %
RISE
2027
209745

LMI data powered by EMSI UK

What Does it Take?

You need to have:

You need to be able to:

Training

You can work towards professional qualifications in digital marketing through a number of organisations, including the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM) and the Institute of Practitioners in Marketing (IPA). See the individual websites for details.

Getting On

Video

Courtesy of Artisan Talent

Contacts

The following organisations may be able to provide further information.

Chartered Institute of Marketing (CIM)
Tel: 01628 427120
Website: http://www.cim.co.uk/
Website (2): https://www.cim.co.uk/qualifications/get-into-marketing/
Twitter: @CIM_Exchange
Facebook: http://www.facebook.com/TheCIM

Institute of Data and Marketing (IDM)
Tel: 020 8614 0255
E-mail: ask@theidm.com
Website: http://www.theidm.com
Twitter: @theidm

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