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Advertising Account Planner

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An advertising account planner concentrates on the communication strategy for an advertising campaign and targets the right group of consumers.

The Work

You would normally work on more than one client account at a time. You could be:

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries for graduates are between £18,000 and £22,000 a year. With experience this can rise to over £35,000 a year. High earners can get £50,000 a year or more. Sometimes there are other bonuses included in the package, such as a company car or private health insurance.

Conditions

Workforce Employment Status

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Getting In

Workforce Education Levels (UK)

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Job Outlook Scotland

Employment

Unemployment

Percentage of workforce registered as unemployed (Scotland)

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Job Outlook Scotland and UK

  Scotland
2018
11802
1.8 %
RISE
2023
12016
  United Kingdom
2018
202021
2.6 %
RISE
2023
207303

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What Does it Take?

You should be:

You should have:

Training

Getting On

Contacts

The following organisations may be able to provide further information.

CAM Foundation
Tel: 01628 427120
E-mail: cam@cim.co.uk
Website: http://www.camfoundation.com/
Twitter: @CAMFoundation
Facebook: http://www.facebook.com/TheCAMFoundation

Institute of Practitioners in Advertising
Tel: 0131 555 7588
Website: http://www.ipa.co.uk/
Twitter: @The_IPA
Facebook: https://www.facebook.com/theipa

ScreenSkills
E-mail: info@screenskills.com
Website: https://www.ScreenSkills.com
Twitter: @UKScreenSkills
Facebook: https://www.facebook.com/UKScreenSkills

ScreenSkills (formerly Creative Skillset) works with the UK’s screen-based creative media industries to develop skills and talent from classroom to boardroom.

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Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing