Planit


International Fashion Branding

Glasgow Caledonian University

Content

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

Year 1
Enterprising Behaviours for the Business Professional; Fashion Industry Fundamentals; Principles of Marketing; Fashion History & Global Culture; Principles of Fashion Brand Management; Fundamentals of Financial Management.

Year 2
Ethics and Responsible Leadership; Fashion Brand Development; Fashion Retail Environment: Omnichannel & Visual Merchandising; Fashion Brand Promotion; Consumer Buying Behaviour; Option module.

Year 3
Entrepreneurship for business, society and the professions; Fashion Buying and Sustainable Supply Chain Management; Business Research Methods: Theory and Practice; International Marketing Strategy; Introduction to Data Analytics; Option module.

Year 4
Honours Dissertation; Project: International Fashion Brand Management & Communication; Changing Perspectives in International Marketing; Option module.

Entry Requirements

2020 entry requirements:
5 Highers at ABBBB including English plus National 5 Maths. A Foundation Apprenticeship is accepted in place of 1 non-essential Higher. For widening access entry contact the institution.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

W2N5

Course Length

4 years

Faculty

Glasgow School for Business and Society

Department

Fashion, Marketing, Tourism and Events

SCQF Level

10

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing