Planit


International Marketing

Glasgow Caledonian University

Content

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Year 1
Principles of Marketing; Enterprising Behaviours for the Business Professional; International Economic Issues and Challenges; Marketing, Design and Creativity; Fundamentals of Financial Management; Option module.

Year 2
Consumer Buying Behaviour; Ethics and Responsible Leadership; Brand Management; Social Media Marketing; Introduction to Quantitative Data Analysis; Option module.

Year 3
International Marketing Strategy; International Marketing Communications; Entrepreneurship for Business, Society and the Professions; Business Research Methods: Theory and Practice; Introduction to Data Analytics; Option module.

Year 4
Honours Dissertation; Changing Perspectives in International Marketing; Global Brand Marketing; International Advertising Strategy; Option module.

Entry Requirements

2020 entry requirements:
5 Highers at BBBBB including English plus National 5 Maths. A Foundation Apprenticeship is accepted in place of 1 non-essential Higher. For widening access entry contact the institution.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

3G5B

Course Length

4 years

Faculty

Glasgow School for Business and Society

Department

Fashion, Marketing, Tourism and Events

SCQF Level

10

Website

www.gcu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing