Content

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Year 1
Principles of Marketing; Enterprising Behaviours for the Business Professional; International Economic Issues and Challenges; Marketing, Design and Creativity; Fundamentals of Financial Management; Option module.

Year 2
Consumer Buying Behaviour; Ethics and Responsible Leadership; Brand Management; Social Media Marketing; Introduction to Quantitative Data Analysis; Option module.

Year 3
International Marketing Strategy; International Marketing Communications; Entrepreneurship for Business, Society and the Professions; Business Research Methods: Theory and Practice; Introduction to Data Analytics; Option module.

Year 4
Honours Dissertation; Changing Perspectives in International Marketing; Global Brand Marketing; International Advertising Strategy; Option module.

Entry Requirements

2024 entry requirements
Standard entry: 5 Highers at BBBBC including English, History or Modern Studies plus National 5 Maths.

Widening access entry: 5 Highers at BBBCC including English, History or Modern Studies plus National 5 Maths.