Venues

Sighthill Campus

Content

This course develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation etc).

You will cover a selection of marketing and advertising units including:

Marketing - an introduction; Public relations: principles and practice; Digital marketing communications: content development; Digital marketing communications: website tools and techniques; Advertising: the advertising industry; Market research theory; Marketing planning: an introduction; Marketing communications: graded unit 1.

Entry Requirements

1 Higher plus 4 relevant subjects at National 5 including English. Or relevant national qualifications at SCQF Level 6. You may be required to attend a group interview and complete a skills test.

Progression Routes

Year 2 of relevant HND course or SVQs.