Digital Marketing and Business Analytics

Robert Gordon University


Year 1
The common first year will develop your fundamental knowledge and understanding of digital marketing, business analytics, communications and business environments. Specific technical and professional skills will be gained such as creating digital media, marketing content across a range of platforms appropriate to industry and gain hands on experience of data management and visualisation. You will choose to follow BA (Hons) Digital Marketing or BA (Hons) Digital Marketing and Business Analytics before entering Stage 2.

Year 2
In specialist business analytics modules, you will continue to develop your understanding and ability to apply data analytics to business problems and gain experience of programming language Python. Brand management, integrated marketing communications, public relations and digital filmmaking are explored across different contexts including consumer, third sector, internal communication, and external affairs.

Year 3
You will have the opportunity to complete a six-week, twelve-week or year-long professional placement, a Study Abroad experience or taught-on campus route, offering you flexibility to tailor your studies to your own interests and careers aspirations. You will take increasing responsibility for decision-making while working with live clients and develop your strategy planning skills.

Year 4
You will develop your leadership and management skills through live project work as well as develop a specialist understanding of contemporary tools and approaches through modules relating to database management, search marketing and social media marketing. The Research Project is a self-selected piece of work that allows you to apply critical thinking and analysis in a live context.

Entry Requirements

2023 entry requirements
Standard entry: BBBC
Widening access entry: 3 - 4 Highers at BBC or BCCC

Start Date





BA Hons

Study Method

Full time



Course Length

4 years


School of Creative and Cultural Business

SCQF Level