Content

YEAR 1
Marketing, Digital Media Platforms and Practices, Introduction to Data Analytics and Visualisation, Web Design, Consumer Behaviour, Content Marketing.

YEAR 2
Brand Management, Integrated Marketing Communications, Data Analytics for Business Decisions, Managing in the Creative Industries, Introduction to Programming (python), Digital Filmmaking.

YEAR 3
Business Strategy for Digital Marketers, Big Data Analytics, Digital Marketing Agency, Business Start-Up in the Creative Industries, Digital Marketing Project, Business Analytics Project, Research in the Creative Industries, Study Abroad, Professional Practice Placement.

YEAR 4
Research Methods, Search Marketing, Digital Marketing Management, Consumer Psychology, Digital Media and User Experience, Data Governance and Ethics, Optimisation for Decision Support, Research Project.

Entry Requirements

2025 entry requirements
Standard entry: BBBC
Widening access entry: 3 - 4 Highers at BBC or BCCC