The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling.
Coursework includes projects and assignments that relate to current industry practice and market environments. You’ll be assessed continuously throughout the course.
Marketing Planning Process; Integrated Marketing Communicationsl; Sales Management; Marketing Research Applications; Marketing Relationships; Service Marketing.
Relevant HNC. Interview. A genuine interest in marketing is needed and should be demonstrated in the application.
Relevant degree programme
Marketing and Retail