Venues

City Campus

Content

This exciting new course has been designed in partnership with industry professionals to ensure you are prepared to work in marketing, advertising and public relations organisations. To reflect changes in industry there is an increased focus on the use of digital and social media techniques in marketing communications. There is also a solid grounding in theory allowing progression on to the new HNDs in Marketing and Advertising and PR. There is a high level of current industry practice with employers and industry experts.

At the end of the course, you will have a strong portfolio of examples to demonstrate your competence to employers and academic institutes.

Units include:

Marketing: An Intro; Marketing Research Theory; Advertising: The Advertising Industry; Public Relations: Principles & Practice; Digital Marketing Communications: Website Development; Digital Marketing Communications: Content Development; Marketing Planning: An Intro; Consumer Behaviour & the Marketing Process; Digital Imaging; Marketing: Brand Management; Advertising: Media sales & Buying; Advertising: Research & Planning A Local Campaign; Law & the Communications Industry; Using Financial Accounting Statements; Graded Unit 1.

Entry Requirements

1 relevant Higher; or relevant national qualifications at SCQF Level 6. Interview.

Progression Routes

2nd or 3rd Year entry to university degree courses; employment in marketing, promotion or export departments of industrial or commercial companies.