Venues

Dunfermline (Halbeath) Campus

Content

HNC in Marketing Communications has been designed to provide learners with the relevant knowledge and skills for entry level jobs in marketing, advertising and public relations. This includes greater focus on practical skills, particularly in the use of digital and social media techniques in marketing communications, while still ensuring a solid grounding in basic marketing theory and practice needed to progress to the HND award or into introductory level employment in the sector.

Contents Include:
Marketing: An Introduction; Advertising: The Advertising Industry; Public Relations: Principles and Practice; Marketing Research Theory; Marketing Planning: An Introduction; Digital Marketing Communications: Website Tools and Techniques; Digital Marketing Communications: Content Development; Marketing Communications: Graded Unit 1.

Entry Requirements

1 Higher plus four subjects at National 5. Interview.

Progression Routes

HND Marketing