Dunfermline (Halbeath) Campus
HNC in Marketing Communications has been designed to provide learners with the relevant knowledge and skills for entry level jobs in marketing, advertising and public relations. This includes greater focus on practical skills, particularly in the use of digital and social media techniques in marketing communications, while still ensuring a solid grounding in basic marketing theory and practice needed to progress to the HND award or into introductory level employment in the sector.
Marketing: An Introduction; Advertising: The Advertising Industry; Public Relations: Principles and Practice; Marketing Research Theory; Marketing Planning: An Introduction; Digital Marketing Communications: Website Tools and Techniques; Digital Marketing Communications: Content Development; Marketing Communications: Graded Unit 1.
1 Higher plus four subjects at National 5. Interview.
Business, Enterprise and Accounting