Venues

Dunfermline (Halbeath) Campus

Content

You will be introduced to this award by using a blended approach - you will have online sessions, in which marketing specific concepts, theories and frameworks will be introduced, and face to face delivery, where you will get the opportunity to apply these concepts to real case scenarios.

You will engage in activities directed and supervised by lecturers, and will also undertake work in an autonomous way.

The course will be assessed through a blend of assignments and project work.

Mandatory units:
Customer care; Project management; Leadership; Accounting software.

Optional units:
Marketing; Advertising; Public relations; Marketing research; Marketing planning; Digital marketing.

Entry Requirements

1 relevant Higher plus 4 relevant subjects at National 5, or Foundation Apprenticeship Business Skills, or relevant national qualifications at SCQF Level 6. Interview.

Progression Routes

HND Marketing