Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.
Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you even more appealing to future employers.
2023 entry requirements:
Standard entry: 4 Highers at BBBB including English or another English based subject plus English and Maths or Applications of Maths at National 5.
Widening access entry: 3 Highers at BBC including English or another English based subject at B plus English and Maths or Applications of Maths at National 5.
For entry to second year, you must have 3 Advanced Highers at BBB including English or another English based subject and Business Management.
School of Business, Law and Social Science