Planit


Digital Marketing with Events Management

Abertay University

Content

Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events.

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.

Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. This strong mix of digital marketing and event management skills is designed to make you highly appealing to future employers.

Entry Requirements

2026 entry requirements

Standard entry: 4 Highers at BBBC plus English and Maths at National 5. Higher Applications of Maths accepted in place of National 5 Maths

Widening access entry: 3 Highers at BBC plus English and Maths National 5. Higher Applications of Maths accepted in place of National 5 Maths

For entry to second year, you must have 3 Advanced Highers at BBB including English or another English based subject and Business Management.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N5N8

Course Length

4 years

Faculty

Faculty of Design, Informatics and Business

Department

Dundee Business School

SCQF Level

10