The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
Global marketing; Digital marketing; Sustainable marketing.
Teaching on MA (Hons) Marketing is led by the university's internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
2024 entry requirements
Standard entry: 4 Highers at AABB including English and Maths at National 5.
Widening access entry: 4 Highers at BBBC including English and Maths at National 5.
For advanced entry to year 2 you require 2 Advanced Highers at BB including 1 from Maths, Accounting, Business Management or Economics plus 4 Highers at AABB.
School of Social Sciences