The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals: Global marketing; Digital marketing; Sustainable marketing.
In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Standard entry: 4 Highers at AABB including English and Maths at National 5.
Widening access entry: 4 Highers at BBBC including English and Maths at National 5.
For advanced entry to year 2, 2 Advanced Highers at BB including 1 from Maths, Accounting, Business Management or Economics plus 4 Highers at AABB.
School of Social Sciences