This programme develops your cultural understanding of events and tourism, and how they impact on society and the environment. You will be equipped with business and management knowledge incorporating an international perspective. This includes planning, marketing, and staffing through to risk assessment and securing funding to create, manage and deliver successful events and tourism initiatives.
Enterprising Behaviours for the Business Professional; Principles of Marketing; Welcome to the World of Tourism and Events; Fundamentals of Financial Management; Introduction to Tourism and Event Studies; Option module (including languages).
Ethics and Responsible Leadership; Creating and Designing Experiences; Tourism and Event Operations; Event Delivery and Management; Managing in the Destination; Option module.
Entrepreneurship for Business, Society and the Professions; Tourism and Event Policy; Financial Decision Making in the Tourism and Event Industry; Re: Imaging the Destination; Business Research Methods: Theory and Practice; Option module.
Honours Dissertation, Current Issues in Tourism and Events; Critical Tourism and Event Studies; Event Tourism in Context; Option module.
2023 entry requirements
Standard entry: 5 Highers at BBBBC including English or another English based subject plus National 5 Maths.
Widening access entry: 5 Highers at BBBCC including English or another English based subject plus National 5 Maths.
Glasgow School for Business and Society
Fashion, Marketing, Tourism and Events