Content

Join the first practice-led undergraduate digital marketing degree in Scotland. This course will equip you with the hands-on marketing and digital skills employers need. It has been designed in direct response to the needs of the industry, and if you’ve ever wondered how to start a career in digital marketing, this is the course is for you.

Year 1:Marketing; The Media Business; Visual Culture and Design; Digital Media Platforms and Practices; Consumer Behaviour; Content Marketing.

Year 2: Brand Management; Introduction to Data Analytics and Visualisation; Integrated Marketing
Communications; Public Relations; Web Design; Digital Filmmaking.

Year 3:
Semester 1: Digital Marketing Agency; Business Strategy for Digital Marketers; Interactive Media Project OR choose to study abroad for the Semester.

Semester 2 choices include: 12 week placement OR Creative Industries Theory and Practice; 1 elective module from: Business Start-Up in the Creative Industries; Digital Marketing Project; 6 week placement.

Year 4: Research Methods; Social Media Marketing; Digital Marketing Management; Search
Marketing; Data Governance and Ethics; Research Project; elective module from: Media Strategy;
Consumer Psychology; Programming Concepts for Business Analytics.

Entry Requirements

2023 entry requirements
Standard entry: BBBC
Widening access entry: 3 - 4 Highers at BBC or BCCC