YEAR 1
Marketing, Digital Media Platforms and Practices, Introduction to Data Analytics and Visualisation, Web Design, Consumer Behaviour, Content Marketing.
YEAR 2
Brand Management, Integrated Marketing Communications, Visual Culture and Design, Public Relations, Managing in the Creative Industries, Digital Filmmaking.
YEAR 3
Business Strategy for Digital Marketing, Digital Media and User Experience, Digital Marketing Agency, Business Start-Up in the Creative Industries, Digital Marketing Project, Research in the Creative Industries, Study Abroad, Professional Practice Placement.
YEAR 4
Research Methods, Search Marketing, Digital Marketing Management, Consumer Psychology, Media Strategy and Innovation, Programming Concepts for Business Analytics, Data Governance and Ethics, Social Media Marketing, Research Project.
2024 entry requirements
Standard entry: BBBC
Widening access entry: 3 - 4 Highers at BBC or BCCC
September
Degree
BA Hons
Full time
P9P3
4 years
School of Creative and Cultural Business
10
