Content

Year 1:
You will be introduced to the key business functions of Marketing, Finance, Accounting and Human Resource Management in Year 1. Through studying a range of modules you will develop the intellectual and practical skills you will need throughout your degree.

Year 2:
In this year, you can choose whether to continue with your studies based in Aberdeen or to broaden your horizons by spending Semester 1 or 2 studying abroad. Modules studied in this year build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Advertising Communication, Digital Media Platforms and Practices and Managing Projects.

Year 3:
In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.

Year 4:
As a Management with Marketing student, you will study advanced business modules in Global Leadership, Innovation and Business Strategy as well as more specialised Marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent research in the form of a marketing related thesis.

Entry Requirements

2023 entry requirements
Standard entry: 4 Highers at ABBB
Widening access entry: 3 - 4 Highers at BBB or BBCC

Advanced entry to 2nd year available with Advanced Highers at BBC.