Planit


Business with Marketing

Robert Gordon University

Content

Year 1:
You will be introduced to the key business functions of Marketing, Finance, Accounting and Human Resource Management in Year 1. Through studying a range of modules you will develop the intellectual and practical skills you will need throughout your degree.

Year 2:
In this year, you can choose whether to continue with your studies based in Aberdeen or to broaden your horizons by spending Semester 1 or 2 studying abroad. Modules studied in this year build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Advertising Communication, Digital Media Platforms and Practices and Managing Projects.

Year 3:
In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.

Year 4:
As a Management with Marketing student, you will study advanced business modules in Global Leadership, Innovation and Business Strategy as well as more specialised Marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent research in the form of a marketing related thesis.

Entry Requirements

2023 entry requirements
Standard entry: 4 Highers at ABBB
Widening access entry: 3 - 4 Highers at BBB or BBCC

Advanced entry to 2nd year available with Advanced Highers at BBC.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N2N5

Course Length

4 years

Department

Aberdeen Business School

SCQF Level

10

Website

www.rgu.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing