The course blends together theory and practice. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media.
Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.
Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.
2023 entry requirements
4 Highers at BBBC plus English at National 5, Maths recommended.
Widening access entry:
4 Highers at BCCC plus English at National 5, Maths recommended.
For entry to year 2 you must have 3 Advanced Highers at BBC.