Planit


Marketing Management

Edinburgh Napier University

Venues

Craiglockhart Campus

Content

Year 1: Intercultural and Organisational Management, Marketing, Dynamics of Branding, Introductory Economics and Finance, Consumer Behaviour and one optional module.

Year 2: Business and Management Challenges, Market Research in Practice, Marketing Communication Tools, Online Marketing, plus optional modules.

Year 3: Brand Management, International Marketing, Options, Live Project or an industry-based placement.

Year 4: Leadership Innovation in a Changing Environment, Emerging Markets, Marketing Management in Practice, Option and Dissertation.

Entry Requirements

2020 entry requirements

Standard entry:
4 Highers at BBBB plus English and Maths at National 5.

Widening access entry:
4 Highers at BCCC plus English and Maths at National 5.

For entry to year 2 you must have 3 Advanced Highers at BBC.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N500

Course Length

4 years

Department

Marketing and Sales

SCQF Level

10

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing