Year 1: Intercultural and Organisational Management, Marketing, Dynamics of Branding, Introductory Economics and Finance, Consumer Behaviour and one optional module.
Year 2: Business and Management Challenges, Market Research in Practice, Marketing Communication Tools, Online Marketing, plus optional modules.
Year 3: Brand Management, International Marketing, Options, Live Project or an industry-based placement.
Year 4: Leadership Innovation in a Changing Environment, Emerging Markets, Marketing Management in Practice, Option and Dissertation.
2022 entry requirements
4 Highers at BBBC plus English at National 5, Maths recommended.
Widening access entry:
4 Highers at BCCC plus English at National 5, Maths recommended.
For entry to year 2 you must have 3 Advanced Highers at BBC.