Marketing with Digital Media

Edinburgh Napier University


Craiglockhart Campus, Merchiston Campus


Digital technology is transforming the world of business and marketing creating a demand for marketers with sophisticated digital media and IT skills. This course combines marketing and technology to prepare you for work in this exciting and developing area. You'll examine how digital technology can be used for marketing by both commercial and not-for-profit sectors.

The course blends together theory with a large practical element, including the opportunity to undertake a six month industry placement. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics, and cutting edge developments such as digital media. Flexible module choice and an in depth research project allows you to study the areas which interest you most.

The course is accredited by the Chartered Institute of Marketing, who offer our graduates exemptions from their professional examinations. You will also get the fantastic opportunity to study abroad for six months preparing you for an international marketing career.

Entry Requirements

2021 entry requirements

Standard entry:
4 Highers at BBBC plus English at National 5, Maths recommended.

Widening access entry:
4 Highers at BCCC plus English at National 5, Maths recommended.

For entry to year 2 you must have 3 Advanced Highers at BBC.

Start Date





BA Hons

Study Method

Full time



Course Length

4 years


Marketing and Sales

SCQF Level


Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing