Planit


Fashion Branding and Promotion

Heriot-Watt University

Venues

Scottish Borders Campus

Content

Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing.

Year 1
Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.

Year 2
The second year builds upon these fundamentals by introducing specialist topics such as Consumer Behaviours, and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics.

Year 3
Students develop critical reflection and analysis skills and work on projects in Fashion Styling, Enterprise and Innovation, Events Management and Visual Merchandising.

Year 4
The focus of the honours year is a research project chosen by the student. Many final year students collaborate with industry partners to solve a real world problem or examine a topical industry development.

Entry Requirements

2022 entry requirements:
Standard entry: 4 Highers at ABBB including English.

Widening access entry: 4 Highers at BBBC including English.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

WN27

Course Length

4 years

Faculty

School of Textiles and Design

Department

Textiles and Design

SCQF Level

10

Website

www.hw.ac.uk

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing