You'll learn about the basic principles of marketing and explore marketing within an organisation.
Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.
How marketers communicate with customers and the role of marketing in formulating, implementing and evaluating marketing strategies will be studied in third year. You’ll also have a choice of option classes.
In your final year of study, you'll learn about the value of brands to firms and consumers and how to communicate a branding strategy. Options include International Business Management, Managing Customer, Relationships, Advances in Consumer Behaviour, Managing Integrated Marketing Communications, Sports Marketing, Social Marketing and Business Relationship Marketing.
2021 entry requirements
4 or 5 Highers at AAAA or AAABB (first sitting) or 6 Highers at AAAABB (two sittings) including English plus Maths at National 5 at B.
Widening Access entry:
4 or 5 Highers at AABB or ABBBB (first sitting) or 6 Highers at AABBBB (two sittings) including English plus Maths at National 5 at B.
Strathclyde Business School