Planit


Marketing

University of Strathclyde

Content

Year 1
You'll learn about the basic principles of marketing and explore marketing within an organisation.

Year 2
Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.

Year 3
How marketers communicate with customers and the role of marketing in formulating, implementing and evaluating marketing strategies will be studied in third year. You’ll also have a choice of option classes.

Year 4
In your final year of study, you'll learn about the value of brands to firms and consumers and how to communicate a branding strategy. Options include International Business Management, Managing Customer, Relationships, Advances in Consumer Behaviour, Managing Integrated Marketing Communications, Sports Marketing, Social Marketing and Business Relationship Marketing.

Entry Requirements

2020 entry requirements

Standard entry:
4 or 5 Highers at AAAB or AABBB (first sitting) or 6 Highers at AAABBB (two sittings) including English plus Maths at National 5 at B.

Widening Access entry:
4 or 5 Highers at AABB or ABBBB (first sitting) or 6 Highers at AABBBB including English plus Maths at National 5 at B.

Start Date

October

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N500

Course Length

4 years

Faculty

Strathclyde Business School

Department

Marketing

SCQF Level

10

Career Sectors

Advertising, Marketing and PR

Journalism

Media and Broadcasting

Publishing and Writing