Digital content editors research, write, edit and update content on one or more websites. This includes text and other content including images and videos. They are also known as web content managers.
You could be:
writing or updating content, including images and video, to suit the site’s target audience
researching new material and uploading it onto the site, sometimes using a Content Management System (CMS) or document management system
making sure that all content meets style guidelines and web accessibility standards
checking new and existing web pages for grammar, spelling and punctuation
using search engine optimisation (SEO) techniques to make sure that sites are found by search engines
proofreading and editing work of web editorial assistants to ensure accuracy
meeting with other departments or clients to keep them up to date on developments
liaising with web developers on design and layout of site
analysing user activity statistics on a website, using tools such as Google Analytics.
The figures below are only a guide. Pay rates vary widely, depending on:
where you work
the size of the company or organisation you work for
the demand for the job.
The starting salary for a digital content editor is usually in the range of £25,000 to £30,000 a year. With experience this can rise to £35,000 to £40,000 a year. If you work freelance, your income will vary. Freelance hourly rates vary from £20 to £30 an hour but can be higher for those with specialist knowledge or experience.
You will generally work normal office hours from Monday to Friday, but might sometimes have to work weekends or evenings to meet deadlines.
Your job would be mostly office based, at a computer.
You may have to travel to meet clients.
Part time and flexible working hours are possible.
You may work as part of an editorial team or on your own.
Many digital content editors work freelance from home.