An advertising account executive acts as the link between the advertising agency and the client. They liaise with the clients and manage the whole advertising campaign.
You could be:
acting as a link between client and agency
working with colleagues to devise a campaign that meets the client's needs
deciding how to take the campaign forward: for example, either a single advertisement (newspaper, television or radio) or a whole series of adverts using different forms of media
creating a portfolio of the proposed campaign to present to the client
acting as a link amongst the different departments in the advertising agency: the art department, copywriting, and media team
working closely with the advertising account planner
managing the budget, account costs, invoicing and ensuring all deadlines are met
evaluating the effectiveness of the campaign
handling more than one client account at a time.
The figures below are only a guide. Actual salaries may vary, depending on:
where you work
the size of company or organisation you work for
the demand for the job.
Starting salaries for graduates may range from £20,000 to £25,000 a year. With experience this can rise to between £30,000 and £40,000. High earners at account director level may earn £65,000 a year and above.
You will be office based, but will travel about a lot to meet clients.
You will work very long hours, including evenings and, if necessary, weekends.
Advertising work can be very stressful as deadlines are tight – some teams stay on overnight in the office to get the work finalised on time.