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Advertising Copywriter

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An advertising copywriter writes the slogans, straplines and other words (copy) for adverts which appear on radio and television, digital channels or in posters and brochures.

The Work

As an advertising copywriter you would usually work on more than one project at a time. You could be:

Pay

The figures below are only a guide. Actual salaries may vary, depending on:

Starting salaries are between £18,000 and £20,000 a year for a junior copywriter. With experience, salaries can rise to around £35,000 a year. Senior copywriters, with up to 15 years’ experience, can earn up to £100,000 a year and creative directors who have won campaign awards can get over £100,000 a year.

Conditions

Employment Status UK %

Past Unemployment
Scotland


Year Unemployed

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Getting In

Most Scottish agencies are in Glasgow or Edinburgh, but it's likely that you will move around for work.

Predicted Employment in Scotland

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What Does it Take?

You should have:

You also need:

Training

Getting On

More Information

The organisation D&AD run an annual award competition, New Blood. There are many creative categories in which to enter, including copywriting. Working individually or in a team, you complete a piece of work according to a real-life brief, which is then judged by the company representatives and an international panel of top creative experts. It is open to anyone in full or part time education; recent graduates who have finished their course within the past two years or anyone under the age of 24.

Video

Courtesy of Creative Choices

Contacts

The following organisations may be able to provide further information.

CAM Foundation
Tel: 01628 427120
E-mail: cam@cim.co.uk
Website: http://www.camfoundation.com/
Twitter: @CAMFoundation
Facebook: http://www.facebook.com/TheCAMFoundation

Creative Skillset Scotland
Tel: 020 7713 9800
E-mail: info@creativeskillset.org
Website: http://creativeskillset.org/
Twitter: @SkillsetSSC
Facebook: https://www.facebook.com/creativeskillset

Creative Skillset works with the UK’s screen-based creative media industries to develop skills and talent from classroom to boardroom.

D&AD
Tel: 020 7840 1111
Website: http://www.dandad.org/
Twitter: @dandad
Facebook: https://www.facebook.com/DandADuk

D&AD is an educational charity promoting good design and advertising.

Institute of Practitioners in Advertising
Tel: 0131 555 7588
Website: http://www.ipa.co.uk/
Twitter: @The_IPA
Facebook: https://www.facebook.com/theipa

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Career Sectors

Advertising, Marketing and PR

Journalism and Writing

Media and Broadcasting

Publishing