A market research interviewer asks people their opinion on a range of topics; this could be on the quality or popularity of consumer goods, or on matters of public interest. They collect the answers and pass these on to companies and organisations to use.
You could be:
approaching people individually or in groups (focus groups)
approaching people on the street, by telephone, by email, at home or at work
explaining to people you interview what the information will be used for
asking people questions from a list and noting down their answers
asking people to complete a questionnaire
recording the information on paper, on computer or on video
helping to prepare questionnaires and to analyse the results
using the internet to do any necessary homework beforehand
in some jobs, encouraging people to buy a particular product.
Market research topics include:
Consumer attitudes – opinions on price, quality, after sales service and availability of goods and services. Assessing, for example, the popularity of television programmes or loyalty to a particular brand of butter. Predicting the future success of new products.
Specialist trends – such as the machinery and raw materials which factories buy in, or the medicines which doctors choose to prescribe.
Social trends – opinion on issues such as politics, unemployment, crime rates, race and sex discrimination, sources of energy, health and housing.
The figures below are only a guide. Actual salaries may vary, depending on:
where you work
the size of company or organisation you work for
the demand for the job.
Starting pay ranges from £8.90 an hour, rising with experience to around £11.50 to £14.00 an hour. You may also get a mileage allowance and might be able to earn a performance related bonus.
You might work in shopping centres or in stores, or you could be standing out in the street in all kinds of weather.
You might be cold-calling people (approaching people who have not been involved before) at their homes door-to-door, or on the phone.
You will travel about.
You may have to work irregular hours, including evenings and weekends.