Planit


Business and Marketing

University of the West of Scotland

Venues

Paisley Campus

Content

The BA Business and Marketing course will provide you with the specialist skills that employers expect from marketing professionals, combined with general business skills to make you stand out.

Specialist marketing modules are complemented by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.

You will develop communication skills including presentation techniques, selling and negotiating to prepare you for a wide range of marketing positions.

Students completing the BA Business and Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).

Entry Requirements

2022 entry requirements
Standard entry:
4 Highers at BBBC plus English and Maths at National 5.

Entry to year 2 is possible with 3 Advanced Highers at CCC plus English and Maths at National 5.

Widening access entry:
3 Highers at BBB plus English and Maths at National 5.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N1N5

Course Length

4 years

Faculty

School of Business and Creative Industries

Department

Business

SCQF Level

10

Website

www.uws.ac.uk

Career Sectors

Administration and Management General

Economics

Related job profiles

Economist

Human Resource Management

Public Services Administration