The BA Business and Marketing course will provide you with the specialist skills that employers expect from marketing professionals, combined with general business skills to make you stand out.
Specialist marketing modules are complemented by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.
You will develop communication skills including presentation techniques, selling and negotiating to prepare you for a wide range of marketing positions.
Students completing the BA Business and Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).
2022 entry requirements
4 Highers at BBBC plus English and Maths at National 5.
Entry to year 2 is possible with 3 Advanced Highers at CCC plus English and Maths at National 5.
Widening access entry:
3 Highers at BBB plus English and Maths at National 5.
School of Business and Creative Industries