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Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

You'll be taught how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

Entry Requirements

2024 entry requirements

Standard entry: 4 Highers at BBBC including English or another English based subject plus English and Maths or Applications of Maths at National 5.

Widening access entry: 3 Highers at BBC including English or another English based subject at B plus English and Maths or Applications of Maths at National 5.

For entry to second year, you must have 3 Advanced Highers at BBB including Business Management.