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From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to develop relevant marketing knowledge and business skills for the digital era.

It’s a great way to start building your career as a professional marketer and manager. You’ll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems. You'll be taught about different markets, how to manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.?

Focussed squarely on employability, in your third year you have the option to go on a relevant work placement and gain valuable industry experience.

Entry Requirements

2025 entry requirements:
Standard entry: 4 Highers at BBBC including English or another English based subject plus English and Maths at National 5. Higher Applications of Maths accepted in place of National 5 Maths.

Widening access entry: 3 Highers at BBC including English or another English based subject at B plus English and Maths at National 5. Higher Applications of Maths accepted in place of National 5 Maths

For entry to second year, you must have 3 Advanced Highers at BBB including English or another English based subject and Business Management.