Planit


Fashion Management

Robert Gordon University

Content

Year 1:
Marketing, The Fashion Business, Fashion Design Concepts and Communication, Fashion Construction and Technology, Managing in the Creative Industries, Fashion Retail and Store Design.

Year 2:
Fashion Communication, Omni-Channel Fashion, Integrated Marketing Communications, Consumer Behaviour, Public Relations, Design for Client, Option to Study Abroad.

Year 3:
Ethics and the Consumer, Fashion Branding, Financial Merchandising for Fashion, Events Management. Option choices include: Creative Industries Theory and Practice, Business Start Up in the Creative Industries, Digital Fashion Event and Professional Practice Placement, option to Study Abroad.

Year 4:
Sustainable Fashion Project, Global Fashion Strategy, Fashion Buying and Forecasting, Research Methods, Research Project. Option choices include: Postmodern Culture, Celebrity Culture, Consumer Psychology, Business Creativity, Digital Business, International Marketing, Women and the Media.

Entry Requirements

2021 entry requirements
Standard entry: 4 Highers at BBBB
Widening access entry: 3 - 4 Highers at BBC or BCCC

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

WN22

Course Length

4 years

Department

School of Creative and Cultural Business

SCQF Level

10

Website

www.rgu.ac.uk

Career Area

Art and Design

Career Sectors

3 Dimensional Design

Fashion or Textile Design

Fine Art or Graphic Design

Interior Design or Display

Photography