Modern Apprenticeships might be right for you if you prefer to learn from hands-on experience, and would prefer part time rather than full time study. Being able to earn while you learn is another plus point.
The Modern Apprenticeship in Digital Marketing is available at SCQF Level 6.
You will learn about the principles of marketing and how to apply these in a digital context. You'll develop an understanding of the different techniques used, such as search engine optimisation, pay per click advertising and content creation, and how to decide when to use them. You'll also learn about analytics and how to report on marketing strategies.
Anyone living in Scotland who is over school leaving age can apply. Sometimes employers set an upper age limit, as the Scottish Government doesn’t always fund training for those aged over 24.
You would check this with individual employers.
This depends on the industry, level of apprenticeship and the employer’s requirements.
It could range from no formal entry requirements to a group of subjects at National 4 or 5. For Technical Apprenticeships you may need some subjects at Higher.
They may also look for some work experience or volunteering work you’ve done that demonstrates core skills, such as communication.
You will be able to see details in vacancies advertised.
You will achieve the relevant Scottish Vocational Qualification (SVQ), Diploma or other competency based qualification. In addition, you work towards core skills and complete industry specific training.
Most Modern Apprenticeships take between 2 – 4 years to complete. This depends on the industry and the level you are completing.
If you start an apprenticeship at SCQF Level 5 or 6, you may be able to progress to a higher level, if available. You could also progress into a related job.
Click on the related Career Area/s below to see the job profiles.
To search for vacancies and to apply, go to www.apprenticeships.scot.