A vehicle salesperson sells new cars and buys and sells second hand cars, motorcycles and vans.
You could be:
greeting customers and discussing what type of car they want
telling customers about the features of various vehicles
arranging test drives and accompanying customers on them
arranging terms of sale — this can involve discussing complicated financial options
negotiating trade-in price for the customer’s old vehicle
telling the customer about any optional extras such as after sales service or accessories
doing a final inspection of the vehicle and checking paperwork before delivery
buying second hand cars at auctions or advertising in trade journals
maintaining presentation of the showroom forecourt.
The figures below are only a guide. Actual pay rates may vary, depending on:
where you work
the size of the company or organisation you work for
the demand for the job.
As a vehicle salesperson you could start off earning between £18,000 and £20,000 a year. With experience it could rise to £35,000 to £50,000 a year. There is normally a basic salary and you can earn more through bonus schemes and commission on sales. A company car is normally included.
You will work in showrooms and offices, but will demonstrate cars outdoors.
You work around 40 hours a week but have to work evenings and weekends, the busiest trading times.
You will probably have to meet sales targets every month.
Your pay will vary because some of it will be from commission on sales.
You do not need formal qualifications but a good general education is useful. Customer service skills are more important.
You need a clean driving licence.
Sales experience from any industry is useful.
What Does it Take?
You should be:
interested in and knowledgeable about the product you are selling
an excellent communicator
persuasive and a good negotiator
self-confident and outgoing
self-motivated and determined
able to do calculations, complete paperwork and keep accurate records
able to stay calm when working under pressure to meet sales targets.
Training is mostly on the job.
You could study for the SVQ in Retail (Sales Professional) at SCQF Level 6.
You may work towards the IMI Sales Accreditation. This involves sitting practical exams and completing online knowledge tests to become a Technician. There are two levels of job roles within IMI Accreditation Sales: Sales Executive and Senior Sales Executive.
Promotion may depend on your sales record.
In larger companies you can move into sales management and then into general management.