Psychology and Marketing

Heriot-Watt University


Edinburgh Campus


BSc (Hons) Psychology and Marketing is based in the Department of Psychology and it draws on the well-established undergraduate programmes in psychology and marketing.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that students will graduate with a deep understanding of the nature of Psychology and Marketing and of the many fruitful linkages between them.

Students will take courses in all core areas of Psychology with an emphasis on Social and Cognitive Psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour.

Students will study foundational marketing courses in Level 1 and Level 2, introducing them to the principles of the discipline. In Level 3 and Level 4, students will take more specialised courses allowing them to explore areas of marketing in depth.

Finally, students will undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of their final year. At all stages of the programme, there will be opportunities to take optional courses, allowing students to tailor their studies to meet their own interests. The precise choice of courses at each stage will change over time, adapting to students’ interests and the research specialisms of academic staff.

Entry Requirements

2025 entry requirements

Standard entry: 4 Highers at AABB (two sittings) plus English and Maths at National 5

Widening access entry: 4 Highers at BBBC (two sittings) plus English and Maths at National 5.

For entry to year 2 you would require 2 Advanced Highers at BB plus 4 Highers at AABB, preferably including Psychology at A.

Start Date





BSc Hons

Study Method

Full time



Course Length

4 years


School of Social Sciences



SCQF Level