Planit


Fashion Marketing and Retailing

Heriot-Watt University

Venues

Scottish Borders Campus

Content

This BA in Fashion Marketing and Retailing is designed to provide students with the opportunity to experience elements of product development and materials evaluation, this course is based on both practical and industrial based projects. The course provides students with the knowledge and skills to deal with fashion business in a rapidly changing digital landscape. These skills include understanding the business environment and the supply chain from product evaluation through to delivering and marketing of products and brands to end-user. The course prepares students by giving them a broad industry overview, provides them with invaluable exposure to industry practice and allowing them to enter employment in a wide range of disciplines.

Year 1:
This broad common Level 1 for all Fashion, Communication, and Marketing and Retailing students provides an introduction to students’ chosen course and to the related pathways. Students are encouraged to research and develop skills in analysis and critical awareness of the factors influencing fashion design, design thinking, fashion & digital media and communications as well an introduction to broad management and marketing principles.

Year 2:
Equips students with evaluation skills to further explore retail management areas including the role of fashion buying, promotion and advertising, merchandising, consumer behaviour and digital technologies. These topics all contribute to help students understand how to manage the retail design process, including the delivery and marketing of products and services.

Year 3:
This year, the students deepen their understanding of the latest cutting edge retail innovations as well as develop and sharpen their entrepreneurial instincts. Fashion writing skills are also provided giving students the potential opportunity to move into journalism and/or blogging. Events management provides opportunities to plan, manage and co-ordinate live events, all indispensable for industry.

Year 4:
This year, the students deepen their understanding of the latest cutting edge retail innovations as well as develop and sharpen their entrepreneurial instincts. Fashion writing skills are also provided giving students the potential opportunity to move into journalism and/or blogging. Events management provides opportunities to plan, manage and co-ordinate live events, all indispensable for industry.

Entry Requirements

2020 entry requirements:
Standard entry: 4 Highers at ABBB including English.

Widening access entry: 4 Highers at BBBC including English.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

WN25

Course Length

4 years

Faculty

School of Textiles and Design

Department

Textiles and Design

SCQF Level

10

Website

www.hw.ac.uk