Content

Robert Gordon University offers the only BA Hons Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.

This course shares a common first year with BA Hons Digital Marketing and Business Analytics. At the end of first year you can choose to study BA Hons Digital Marketing or BA Hons Digital Marketing with Business Analytics.

Entry Requirements

2026 entry requirements
Standard entry: BBBC
Widening access entry: 4 Highers at BCCC