Travel and Tourism

Ayrshire College


Ayr Campus


In this course, you’ll look in detail at tourism in Scotland - how important it is to the Scottish economy, how we can sell Scotland to people as a destination, and what it’s got to offer tourists. You’ll then look at tourist destinations across the UK and internationally.

You will:

look at tour guiding and the importance of well organised tours and itineraries to a tourist attraction; learn how to market your destinations effectively, including making best use of digital and social media; focus on customer care and satisfaction; and explore business and ICT elements such as finance and administration.

Entry Requirements

1 relevant Higher, or relevant national qualifications at SCQF Level 6. Applicants with appropriate experience or other training may be accepted without formal qualifications. A place on the course is subject to an interview process.

Progression Routes

HND Travel and Tourism, other relevant national qualifications at SCQF Level 8 or progression to employment.

Start Date




Study Method

Full time

Course Length

1 year


Hospitality, Tourism and Events

SCQF Level