Planit


International Tourism Management

Robert Gordon University

Content

Year 1:
Marketing, Tourism Hospitality Environment and Industry, Visitor Experience Management, Adventure and Activity Tourism, Digital Media Platforms and Practices, Managing in the Creative Industries, Public Relations.

Year 2:
A selection of modules including: Tourism Destination Development, Brand Management, Corporate and Association Events Management, Study Abroad, Integrated Marketing Communications, Hotel Operation Management, Sustainable and Ethical Tourism, The Tourism Product: Local and Global.

Year 3:
A selection of modules including: Tourism Destination Development, Business Ideas and Opportunities, Events Management, Ethics and the Consumer, Public Relations Strategy and Specialisms, Placement, Consumer Behaviour, Hotel Operations Management, Workplace Experience, Management Practice and Reflective Learning, Event Impact and Legacy, Management in Practice –
Hospitality and Tourism, Critical Approaches to Cultural Studies, Management Practice and Reflective Learning, Study Abroad.

Year 4:
Future Tourism, Research Methods, Leisure Tourism: Theory and Application, Lifestyle Consumption and Experience Economies, Consumer Psychology, Marine and Wildlife Tourism, Research Project, Business Creativity, International Marketing.

Entry Requirements

2021 entry requirements
Standard entry: 4 Highers at BBCC
Widening access entry: 3 - 4 Highers at BCC or CCCC

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N840

Course Length

4 years

Department

School of Creative and Cultural Business

SCQF Level

10

Website

www.rgu.ac.uk