Content

YEAR 1
Marketing, Tourism Hospitality Environment and Industry, Visitor Attractions and Experience, Adventure and Activity Tourism, Digital Media Platforms and Practices, Managing in the Creative Industries, Public Relations.

YEAR 2
Tourism Destination Development, Leisure and Society, Corporate and Association Events Management, Study Abroad, Integrated Marketing Communications, Hotel Operation Management, Sustainable and Ethical Tourism, The Tourism Product: Local and Global.

YEAR 3
Business Ideas and Opportunities, Events in the Creative Industries, Ethical and Sustainable Consumption, Public Relations Strategy and Specialisms, Placement (Hospitality and Tourism), Consumer Behaviour, Workplace Experience, Event Impact and Legacy, Critical Approaches to Cultural Studies, Management Practice and Reflective Learning, Study Abroad.

YEAR 4
The Future of Tourism, Hospitality and Events, Research Methods, Leisure Tourism: Theory and Application, Wildlife Tourism - Issues and Management, Research Project, and options from; Consumer Psychology, Lifestyle Consumption and Experience Economies, Business Creativity, International Marketing.

Entry Requirements

2024 entry requirements
Standard entry: 4 Highers at BBCC
Widening access entry: 3 - 4 Highers at BCC or CCCC