Planit


Events Management

Robert Gordon University

Content

Year 1:
The Events Industry: Context and Operations; Marketing; Managing in the Creative Industries; Industry Experience Portfolio 1 (workplace experience); Service Sector Management; Adventure and Activity Tourism; Digital Media Platforms and Practices.

Year 2:
Brand Management; Corporate Events Management; Advertising Communication; Industry Experience Portfolio 2 (workplace experience); Consumer Behaviour; Tourism Destination Management; Risk, Sponsorship and Fundraising; Sustainable Tourism.

Plus one option from: Sustainable & Ethical Tourism; The Tourism Product: Local or Global.

Year 3:
Public Relations Strategies and Specialisms; Business Ideas and Opportunities; Ethics and the Consumer; Event Impact and Legacy; Live Festival Management; Industry Experience Portfolio 3 (workplace experience); Critical Approaches to Cultural Studies.

Year 4:
Lifestyle Consumption and Experience Economies; The Main Event; Research Methods; Research Project; Business Creativity.

Plus one option from: Consumer Psychology; Future Tourism; Leisure Tourism: Theory and Application.

Entry Requirements

2020 entry requirements:
4 Highers at BBBB including English or another English based subject.

Start Date

September

Qualification

Degree

Award

BA Hons

Study Method

Full time

UCAS Code

N820

Course Length

4 years

Department

School of Creative and Cultural Business

SCQF Level

10

Website

www.rgu.ac.uk