Music Promotions Manager

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Promotions managers are responsible for encouraging sales within the music industry. Other job titles that may be used include plugger, music agent or promoter. They may work for individual artists/bands, a record company or a venue.

The Work

There are a number of different areas within music promotions and publishing, including artists and repertoire (A&R – signing and promoting music acts), copyright and legal matters, production, sales and marketing and accounts.

You could be:

You would usually specialise in one area. For example, if you work for a venue, as a concert promoter, you could be:


Pay varies widely in this kind of work. The following figures are only a guide.

Your income may be partly or entirely through commission, based on a percentage of your clients' earnings (usually 15-20%), or on how many times a particular track is played. You might get perks such as free concert tickets and other promotional gifts.


Workforce Employment Status

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Getting In

The UK is the second largest source of repertoire in the world (after USA) and is the third largest market in the world for sales of music.

You might start off in a junior administration job or as a runner (see the Runner job profile) within a radio, television or record company and watch out for a vacancy arising in a relevant department, such as marketing.

What Does it Take?

You should have:

You should also be:


Getting On

More Information

The Creative and Cultural Skills website has a careers section called Creative Choices which covers information, jobs and opportunities in music, including promotions.




The following organisations may be able to provide further information.

BRIT School
Tel: 020 8665 5242
Twitter: @TheBRITSchool

The BRIT School is Britain's only free Performing Arts and Technology School.

Creative and Cultural Skills
Tel: 020 7015 1800
Twitter: @CCskills

Creative and Cultural Skills is the Sector Skills Council for advertising, crafts, cultural heritage, design, music, performing, literary and visual arts.

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