Content

This course will help you to develop a specialised understanding of analytical methods and utilise software packages to support key business decisions alongside core business management skills.

Year 1 modules: Introduction to Management and Leadership; Development of Professional Skills in Business and Management; Marketing and Consumer Behaviour; Introduction to Finance and Accounting; Digital Business and Innovation; Data Management.

Year 2 modules: Human Resource Management; Operations Management; Economics, Financial Institutions and Markets; Digital Marketing and E-Commerce Management; Business Law; Ethics, Social Justice and Sustainability.

Year 3 modules: Project Management; The Power of Data Analytics; Business Statistics; Research Methods (Online); Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application.

Year 4 modules: Strategy; Digital Analytics Excellence; Organisational Behaviour; Analytics in a Big Data World; Dissertation or Consultancy Project.

Entry Requirements

2026 entry requirements:

4 Highers at BBBB (standard entry) or BCCC (widening access entry) plus English at National 5. Maths or Applications of Maths preferred.

For entry to year 2 you must have 2 relevant Advanced Highers at BC plus Highers at BB (in different subjects).