Planit


Marketing: Advertising and Public Relations (2nd year entry)

City of Glasgow College

Venues

City Campus

Content

This course prepares you for a career in the communication industry. You'll develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. You'll also learn how to communicate effectively in this environment.

You'll study:

Campaign development; PR; Social and digital media; Sales promotion and direct marketing; Consumer behaviour; Industrial investigation.

Entry Requirements

Relevant HNC. Interview.

Progression Routes

Relevant degree programme

Start Date

August

Qualification

HND

Study Method

Full time

Course Length

1 year

Department

Marketing and Advertising

SCQF Level

8

Career Area

Offshore Energy

Career Sectors

Business, Management, Admin and Support

Digital and Technology

Engineers and Engineering Operatives or Technicians

Environment, Health and Safety

Offshore Based

Subsurface Scientists

Transport and Logistics

Related courses by level

HNC and HND

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