Venues

Edinburgh Campus

Content

The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

Global marketing; Digital marketing; Sustainable marketing.

During this three-year degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.

Entry Requirements

2026 entry requirements

2 Advanced Highers at BB including 1 from Maths, Accounting, Business Management or Economics plus 4 Highers at AABB plus National 5 English and Maths or Applications of Maths (if not held at Higher/Advanced Higher).